swiitchweek '25

#WhipLash is an instant-intensity volumising mascara  buildable and flake-resistant, #WhipLash lengthens, lifts, and ...

a barrier repair occlusive balm, especially incredible after exposure to cold weather, harsh sun, acne treatments, ov...

a brush-on brow mousse that combs the brows up, keeps them there and adds colour to sparse areas without clumping...

#Plush is a silky lip plumping treatment packed with powerful actives and emollients for your smoothest, fullest, mos...

a matte lip crayon that doesn't transfer or dry out your lips we created #AirMatte to give you the comfort of a cra...

a buttery smooth, intensely pigmented, matte lip liner in 6 contouring shades #Borderline is your dream lip liner for...

a cream blush stick that blends like butter  the multitasking, silky texture melts into skin - swipe onto cheeks, eye...

  a lightweight gel-serum that dramatically reduces redness, soothes irritation and calms inflammation if you’ve got...

a setting powder that blurs pores, fine lines and texture #CloudBased is an ultra finely milled loose powder that se...

a balmy highlighter quick stick - no sparkle, no glitter, no daytime disco, just glassy, luminous skin  when creating...

created to be the ultimate “your skin, but better” product,  #TheBareMinimum is an undetectable wash of colour that e...

#Fluffy is a hybrid gel-mousse that mimics the look of laminated brows by separating each and every single brow hair,...

a liquid eye liner with the blackest-black formula, and the finest applicator tip instead of a felt tip that dries...

a lip oil created for the lip balm addict - #LipSlick is a juicy slick of colour packed full of ultra hydrating oils ...

a balm formulated with pH self-adjusting pigments for your lips, cheeks & eyes  the pigment reacts to the acidi...

an ultra-slim, retractable eyebrow pencil designed to add definition and detail we took the pomade formula known for ...

an unimaginably easy contour stick that sculpts for chiseled dimension in an instant  the formula blends like butter,...

all you’ll ever need in seven travel friendly duo ended brushes that are ergonomically designed for getting your enti...

a super squishy, latex-free beauty blender made of open-cell polyurethane foam at first glance, #Squiish looks like...

most sunscreens suck - our primary agenda when formulating #SilkScreen was making sunscreen that doesn’t suck #SilkS...

the balmiest lip balm to ever balm, #SuperBalm is formulated to be the lip balm you need to apply less and less with ...

an ultra-concentrated overnight rescue for lips great in harsher weather conditions, and while travelling, thi...

our bestselling korean face mist that tightens pores, evens out skin texture and leaves you with luminous, glass-lik...

a korean face mist that intensely hydrates, calms redness, soothes breakouts, reduces irritation and locks in moistur...

a gel formulated with mild cleansing agents, including coconut-based surfactants rich in fatty acids that work toge...

a thirst-quenching serum that intensively hydrates, tightens pores, calms redness and gives skin a plump, dewy look  ...

 a mattifying SPF50 stick that blurs pores and minimises texture the summer edition of #SilkStick is made to be matti...

double barrel cosmetic sharpener that creates the perfect tip with every single turn made to fit #Borderline - lip co...

#SoftLaunch - the puffer jacket of lip tints  #SoftLaunch is a cushiony glaze that delivers the intense hydration of ...