welcome to swiitch, a south african beauty brand born out of the internet

we build products to solve problems - our product ideas are crowdsourced, which means members of our community voice their pain points through our platforms, then weigh in on things like formulation, shade selection, packaging & every other aspect that goes in to the production process - with the goal being to create products that do what they say they're going to do, don't break the bank & most importantly - look cute

we're working to build a community of likeminded humans - because beauty in the digital era is fun, exciting & we're proud to connect with people who get it

our story

#CicaGel is here

a lightweight, anti-blemish serum that reduces redness, soothes irritation and calms inflammation

if you’ve got sensitive skin that is prone to redness or blemishes - #CicaGel is your fighter 

 with 75% centella asiatica leaf water (also known as tigers grass) - #CicaGel is also suitable for eczema / psoriasis flare ups


meet #MonoTint

a universal lip, eye and cheek tint formulated with self adjusting pigments to give each wearer a unique shade of pink

we put #MonoTint in a stick format to make it a quick, easy, and portable step in your routine, just swipe it over your lips, cheeks & eyes for a sheer, healthy, blushed tint 

#MonoTint is buildable, gives you a fresh, dewy finish but isn't thick or greasy - it’s got synthetic lanolin and ceresin wax to really hydrate & hold moisture wherever you put it 


when we're deciding what product to cook up, we start with you

everything starts from an ongoing conversation with our community

we listen and learn in order to bring you the products you can’t find out there

social media for us is not a place to just speak about ourselves, it’s a place where we get to listen and engage with our community in order to figure out what you need/want next

anytime we're working on anything - we're working on it with the people who are going to end up using it - making it the most effective, valuble version of itself

so far, through stories, post, polls, dm’s and surveys we’ve gathered more than 500,000 replies and counting - born out of these replies are the 14 products in our line

join the conversation with us on instagram

our first ever cleanser:

effectively dissolves even stubborn makeup, sunscreen, and oils while supporting a healthy skin barrier, and is suitable for all skin types 

100% free of SLS, essential oils, silicones, and fragrance