only the essentials

made simple and sick as hell

for lazy girls, by even lazier girls

since 2014

swiitch philosophy

here, you'll find an ultra-curated collection of intentional beauty essentials

we don't launch products based off trends

every single release is born out of a desire to create a timeless staple that lives in your routine forever

makeup philosophy

things that are really, really hard to mess up or get wrong

we believe makeup is meant to be easy, and our first objective in development is creating products that save you time

there are products you have to work with, and then there are products that work FOR you

here, you'll only ever find the latter

skincare philosophy

things that do exactly what they say they're going to do

our skincare is manufactured in korea, the skincare capital of the world

korean formulations are renowned for being simple but ultra efficacious

there's a huge focus on hydration & barrier repair & if you've ever seen someone using swiitch in their skincare routine - it shows

#WhipLash

the mascara that took us 6 years to make, and 2 weeks to sell out

just restocked