all new #SkinnyLegend

an unimaginably easy contour stick that sculpts and defines for subtle, chiseled dimension in an instant 

the formula blends like butter, won't interfere with makeup underneath and has a skin-like finish


when creating #SkinnyLegend, we wanted to really take the work out of contouring

it’s literally made to be quick, easy and ultimately, legendary

it’s not something you have to work with, it’s something that works FOR you

basically what we’re saying is - It’s really, really difficult to get wrong 

the intentional cool toned shades complement complexions regardless of undertone and are never orange or muddy

meet #Fluffy

it mimics the look of laminated brows by separating each and every single brow hair, combing them up and holding them there 

the hybrid gel-mousse formula goes on white, dries completely clear with no residue and holds even the most stubborn brow hairs in place 

#Fluffy provides a flexible hold without stiffness or flaking giving brows a fuller, more feathery look and a clean, polished finish 

#MonoTint - universal lip, eye & cheek tint

the cult favourite quick stick that looks good on everyone - swipe onto cheeks, lips & eyes for a sheer flushed tint

50% off until July 31st

balmy highlighter stick

when creating #DewDilligence, we wanted to make something that was quick, super easy to blend and non-sticky, but most importantly - dewy

we wanted to create something that made you look like you just finished a pilates class or walked straight out of a facial



welcome to swiitch, a south african beauty brand born out of the internet

we build products to solve problems - our product ideas are crowdsourced, which means members of our community voice their pain points through our platforms, then weigh in on things like formulation, shade selection, packaging & every other aspect that goes in to the production process - with the goal being to create products that do what they say they're going to do, don't break the bank & most importantly - look cute

we're working to build a community of likeminded humans - because beauty in the digital era is fun, exciting & we're proud to connect with people who get it

our story

when we're deciding what product to cook up, we start with you

everything starts from an ongoing conversation with our community

we listen and learn in order to bring you the products you can’t find out there

social media for us is not a place to just speak about ourselves, it’s a place where we get to listen and engage with our community in order to figure out what you need/want next

anytime we're working on anything - we're working on it with the people who are going to end up using it - making it the most effective, valuble version of itself

so far, through stories, post, polls, dm’s and surveys we’ve gathered more than 500,000 replies and counting - born out of these replies are the 14 products in our line

join the conversation with us on instagram