we're a South African beauty brand born out of the internet

we make things that do what they say they're going to do

we build products to solve problems, our ideas are crowdsourced - which means members of our community voice their pain points through our platforms, then weigh in on things like formulation, shade selection, packaging & every other aspect that goes in to the production process - with the goal being to create products that do what they say they're going to do, don't break the bank & most importantly - look cute :)

also, community

we're working to build a community of likeminded humans - because beauty in the digital era is fun, exciting & we're proud to connect with people who get it